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Goals

Asjeba’s philosophy is to achieve ecological goals with fair business practice

Asjeba’s philosophy is to achieve sustainable soil management while creating at the same time an environment for local populations to have a better and peaceful future for themselves and their children. The fundamental five-pronged approach include: rehabilitating degraded soils (zero deforestation & conversion); making use of organic fertilisers only (chemicals usage prohibited); promoting soil carbon enrichment; apply integrated water management; integrate better livestock management; and promoting land-use planning and landscape-based approaches (Agroforestry). Asjeba places people at the epicentre of its processes of consensus-building and planting will be done in cooperation with agricultural universities to achieve practice-oriented and applied research. The company’s approach is backed by a ground-breaking proof of concept in Costa Rica for biodiverse and integrated production of oil trees, shrubs and food crops on degraded soil. This unique combination of plants developed over a ten-year period by agronomists is capable of restoring soil quality and the water level while producing an industry-standard return on investment and better. The company will produce, process and package products on site and market and distribute them in Africa and worldwide on a B2B cpncept. The whole concept is highly replicable and scalable across the same climate zone. It creates an infrastructure that will support 15,000 workers and their families including schools, clinics, shops and employee training. The lease form is an emphyteutic land lease contract suitable as collateral, the first term is 20 years.

Asjeba Goals

Asjeba Values


  • Education
  • Personal development
  • Leadership
  • Responsibility
  • Continuity
  • Local ownership
  • nextgen
  • Good return on investment

Asjeba Products


  • Organic food oil
  • Biofuel
  • Moringa-enriched foods, babyfood
  • Bioplastic
  • Cosmetics
  • Medicine
  • Nutraceuticals

Ecoliving


  • Sustainable housing
  • Integrated Water  management
  • Peace keeping strategies exploiting synergistics
  • Sanitation
  • Sustainable roads
  • Solar and wind storage

Public Services


  • Schools
  • Clinics
  • Community halls
  • WIFI everywhere
  • Vocational training centers
  • Sports facilities

Sustainable Development Goals

01 No Poverty

225,000 people per site raised from poverty.

  • Per site 225,000 people out of poverty: 15,000 jobs, 15,000 families, 15 persons indirectly per job. living wage. outgrower program spreads prosperity
  • Pension scheme, employer contributions
  • Affordable housing
  • Increased employability through employee education, work/study programme.
  • Leveraging investment and government services, developing community programmes

02 Zero hunger

food security, on site and off

  • Agricultural knowledge transfer,soil improvement, lessen dependence on expensive inputs, broaden to outgrowers,
  • Grow, process moringa, high nutrient food , other foods for regional markets,
  • Allotments for food security and local market development,
  • Maintain commons for grazing,
  • Maintain pastoralists income,
  • Provide nutrition information,
  • Facilitate country nutrition campaigns.

03 Good health and well being

Healthy people healthy company, community life

  • Model communities that foster well being
  • Remove harmful co2 by growing forests
  • Develop affordable daily products for mother and child health, family health
  • Provide clean water and sanitation
  • Facilitate vaccination and health info,
  • Support public health messages
  • Support onsite clinics, enter partnerships against infectious diseases
  • Support women and girls to enter underserved health professions
  • Improve health, reduce indoor cooking pollution with new cookers

04 Quality Education

The next generation for asjeba

  • Leverage investment for education services by government
  • Work-study certification program for all on site and outgrower personnel
  • Management training programme
  • Leadership development programmes, child and adult
  • Ensure school buildings and utilities, teacher housing
  • Partnerships for computers and books
  • Child education, scholarships
  • Sports fields and equipment

05 Gender equality

Growing female talent

  • Women and girls equal access to education, leadership and management programs
  • Equal opportunity employment
  • Gender effect analysis of each site and product
  • Support women’s entrepreneurship in the marketplace
  • Powerful girl program
  • Women’s health program at on site clinics
  • Access to child care

06 Clean water and sanitation

Water is wealth

  • Running water and sanitation all buildings and rest areas, less absence through illness, informed population
  • Growin method to raise the water table, less cost of irrigation
  • Water catchment basins for rain water, drinking water security
  • Conservation farming , less runoffs, reduced flood and drought, higher productivity
  • Less inputs, less contamination, less cost
  • Environmentally friendly water treatment, less cost of energy
  • Leverage buying power to make water filters affordable to outgrowers

07 Affordable and clean energy

Energy crops that enable food crops and regenerate degraded land

  • Large scale production of sustainable affordable fuel
  • Financing outgrower alternative energy
  • Buildings, homes, with solar and wind on site and in production facilities
  • Reliable grid on site
  • Test and manufacture alternative cookers
  • Reduce dependence on imported fuel, waste of displacement energy

08 Decent work and economic growth

Spreading prosperity, site for site

  • Decent formal work, grows economy with no harm to the environment
  • Decent work for outgrowers spreads prosperity
  • Spinoff jobs and enterprises serving working population of 15,000
  • Investing in permanent infrastructure for economic growth
  • Infrastructure stays in place after lease ends

09 Industry, innovation and infrastructure

Skipping ahead to the 21st century

  • Investment in full physical and digital infrastructure for underserved populations
  • State of the art technology and infrastructure:wifi,telecom, security, iot.
  • Investment in product innovation and development
  • Industrial processing food and fuel, capturing added value, keeping value in developing regions

10 Reduced inequalities

A balanced workforce is a stronger workforce

  • Handicapped access and equal opportunity
  • Financial education across gender and social status
  • Assistance with forms and applications
  • Equal access to health care, work
  • Facilities for working mothers

11 Sustainable cities and communities

Attracting talent back to the countryside

  • Asjeba builds modern settlements. for every 1000 ha, homes for 200 employee families
  • Planned town, villages with green spaces, gathering places, cultural spaces, service infrastructure, play areas
  • Affordable and fully sustainable housing and energy
  • Use of modern and sustainable building materials,
  • Safety and security features – public lighting, traffic and mobility, neighbour alert
  • Marketplace facilities, shops

12 Responsible consumption and production

Good for the markets, good for health and the environment.

  • Reduce fossil fuel consumption with biofuel
  • Adapt vehicles to biofuel
  • Wastewater processing, no pollution of lakes and streams
  • Sustainably produced organic feedstock and products

13 Climate action

A better climate increases our productivity

  • By its sheer scale, asjeba expects to change the climate on its sites and in the surrounding area in which it operates: more rain, less drought, more crops.
  • The asjeba proof of concept raised the water table and fostered growth of dense wood, absorbing co2.
  • Asjeba expects to be able to trade in co2 credits
  • Growin growing system to be used on all sites, improving climate across continents

14 Life below water

Life below water for good business

  • Non- polluting production means no harmful runoff and seepage that finds its way through waterways to the sea.
  • Producing bioplastics and cosmetics that are not harmful to life in water
  • Wastewater treatment and waste treatment saves life in the sea
  • Using oil plant waste to raise worms for fish farming on site, sparing life below water

15 Life on land

Reducing impact on fauna of large- scale planting

  • Wildlife corridors through plantations, tall grasses planted, watering holes built.
  • Biodiverse planting, 3 tree varieties, 1 shrub, intercropping with food crops, improving life in the canopy
  • Staggered planting and staggered timber harvesting at end of productive life of trees
  • Apiaries –beekeeping and honey production,
  • Pest control using natural enemies
  • Organic certification

16 Peace, justice and strong institutions

Good for business

  • Signee of oecd anti corruption declaration
  • Building an inclusive community, conducive to peace
  • Engaging with government on enabling conditions for investment including peace and justice

17 Partnerships fot the goals

Better together

  • Asjeba hopes to become business partner in the german marshall plan for africa
  • Asjeba joins the ark of the g9 to spread the message that sdg’s are good for business
  • Asjeba has signed the oecd declaration for multinationals
  • Asjeba is partnering with other companies to achieve its goals