Asjeba’s philosophy is to achieve sustainable soil management while creating at the same time an environment for local populations to have a better future for themselves and their children. The fundamental five-pronged approach include: rehabilitating degraded soils; making use of organic fertilisers only; promoting soil carbon enrichment; selecting only areas that are affected by or at risk of soil degradation; and promoting land-use planning and landscape-based approaches. Asjeba places people at the epicentre of its processes of consensus-building and planting will be done in cooperation with agricultural universities to achieve practice-oriented and applied research.